Students will be learning to:

• Identify and describe the foundational theories of professional communication.
• Examine the complex and diverse organizational, institutional or societal context(s) of internal and external communication.
• Analyze stakeholder needs and audience characteristics, also information preferences.
• Identify the key players and the "client" in a professional communication project.
• Determine the goal and objective(s) of transferring information to an internal or external audience.
• Choose the most suitable format(s) for delivery of the communication with particular emphasis on digital modes: their relative strengths and key characteristics.
• Evaluate messages for consistency with audience characteristics and preferences.
• Evaluate the success of the communication: did it "fit" the audience, achieve the objective and the goal.
• Discuss formal (and individual) codes of professional and ethical conduct in professional communication.

Step into the role of a communication consultant to practice audience analysis, creating a communications plan, and writing a proposal.