Riipen | Develop and Manage PR Campaigns

Develop and Manage PR Campaigns

MKTG7994C

Closed

RMIT University

Melbourne, Victoria, Australia

Howard Errey

Senior Learning Designer Global Experience

(3)

Timeline

February 16, 2020

Experience start
February 18, 2020

Project Scope Meeting
May 30, 2020

Experience end

Experience

1/3 project matches

Dates set by experience

Preferred companies

Anywhere

Social Enterprise, Non profit, Large enterprise, Small to medium enterprise

Any industries

Experience scope

Skills

digital marketing competitive analysis business consulting marketing strategy research

Learner goals and capabilities

We are looking for organisations with a PR need or problem to solve. You will be working a group of 10 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.

Learners

Undergraduate

Any level

9 learners

Project

96 hours per learner

Learners self-assign

Teams of 10

Expected outcomes and deliverables

PR Campaign research

Identify creative options

Developing a PR plan

Working collaboratively

Creation of a complex PR media vehicle

Pitch to the client.

Project timeline

February 16, 2020

Experience start
February 18, 2020

Project Scope Meeting
May 30, 2020

Experience end

Project Examples

Requirements

Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds.

Students will review current state, do a situational analysis, quantitative research. From this students will outline strategies to formulate a public relations campaign that can be implemented immediately.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q - Checkbox

Be willing to adjust to the challenges of working across timezones. This may mean occasionally working out of hours. We will likewise be willing to make similar adjustments.

Q - Checkbox

Be available for a minimum of 3 -4 teleconferences with students in Feb, Mar and April

Q - Checkbox

Be available for a final 2 hour teleconference session for students to pitch their ideas.

Q - Checkbox

Provide a dedicated contact who is available for video conferencing and social media interaction, as well as to answer periodic emails or phone calls, over the duration of the project to address students' questions.

Q - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. We need our company contact, CEO and general management to be present for the pitch.

Timeline

February 16, 2020

Experience start
February 18, 2020

Project Scope Meeting
May 30, 2020

Experience end

Develop and Manage PR Campaigns

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: