Strategic Communications
Timeline
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March 22, 2021Experience start
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April 27, 2021Experience end
Experience scope
Categories
CommunicationsSkills
business consulting researchBased on your organizational goals, students will prepare a complex communications strategy for a business, not for profit, or government organization. Upon completion of the project, you will receive a detailed report.
Students will only be preparing the strategy - they will not be executing on the strategy.
Learners
The final project deliverables will include:
- A detailed 5- to 8-page report including their research, analysis, insights, and recommendations.
- Optional: some students may be available to discuss their report with you after submission
Project timeline
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March 22, 2021Experience start
-
April 27, 2021Experience end
Project Examples
Requirements
Students might work individually or with a partner to identify your communication needs and provide actionable recommendations, based on their in-depth research and analysis. Emphasis is placed on external communications.
Project activities will include but are not limited to:
- Developing communication objectives
- Outlining key messages appropriate for the sector and organization
- Preparing a list of activities and target audiences
- Preparing a budget and timeline for implementation;
- Developing methods for measuring success.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide an opportunity for students to present their work and receive feedback.
Provide relevant information/data as needed for the project.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
March 22, 2021Experience start
-
April 27, 2021Experience end