Strategic International Market Entry Solutions for Global Business Growth (Algonquin College)

MGT1214
Closed
Professor, International Business Management
(2)
4
Timeline
  • September 9, 2024
    Experience start
  • December 11, 2024
    Experience end
Experience
6/6 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise, Social Enterprise
Apparel & fashion, Consumer goods & services, Cosmetics & beauty, Food & beverage, Technology

Experience scope

Categories
Risk, audit and compliance Customer segmentation Market research Market expansion Community engagement
Skills
international trade market analysis communication emerging technologies strategic decision making international communications business negotiation listening skills entrepreneurial leadership
Learner goals and capabilities

Algonquin College’s "Applied International Trade: Strategies and Tactics" course provides first-year students with practical skills essential for navigating the complexities of international trade. Through this experience, students will apply their knowledge in trade policy, market analysis, strategic decision-making, and compliance with global regulations. Learners are keen to develop their abilities in managing international communications, negotiating within various cultural contexts, analyzing commercial documents, and leveraging emerging technologies to enhance global trade operations.

Employers participating in this experience can expect regular communication with the students, offering guidance, and providing all necessary information pertinent to the project. Employers should be either physically (those domiciled in Ottawa) or virtually present at the final presentation and offer constructive, professional feedback through the Riipen platform.

Please be aware that:

  1. This is an in class project and the Algonquin College, its students or its employees are not liable for undesired outcomes.
  2. There is an expected commitment of time required for successful participation in this project and to provide timely feedback to the students.
  3. That I may have to pay for additional costs and services based on my project’s requirements. All additional costs are optional, and recommendations will be provided by the team in advance. Some examples include web hosting plans, premium themes, stock video footage, and third-party industry research.



Learners

Learners
Post-graduate
Any level
31 learners
Project
120 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

At the end of this collaboration, employers will receive:

  • A final international market entry report highlighting the main findings and recommendations proposed by the students.
  • A final international market entry presentation where learners will present the project results and answer any questions from the employer.


Project timeline
  • September 9, 2024
    Experience start
  • December 11, 2024
    Experience end

Project Examples

Requirements

We seek projects that offer our students the opportunity to apply their knowledge to practical, real-world experience in international trade. Ideal projects will allow students to apply their skills in market research, regulatory analysis, strategic planning, and the use of technology in global trade.

  1. Market Entry Strategy: Develop a comprehensive strategy for entering a new international market, including market research, regulatory compliance, and cultural considerations.
  2. Trade Compliance Analysis: Evaluate the impact of international trade regulations on company operations and develop compliance strategies.
  3. International Marketing Plan: Create and assess a marketing plan tailored to an international audience, including digital marketing strategies and sales tactics.
  4. Cross-Cultural Negotiation Strategies: Develop strategies for negotiating with partners in various cultural environments to support international business initiatives.

What are not good projects:

Projects that do not align with the course objectives, such as those that:

  • Do not involve any international trade elements.
  • Are purely administrative without strategic or analytical components.
  • Lack a real-world application or are too theoretical.
  • Require skills or knowledge beyond the current capabilities of first-year students.
  • Have insufficient scope for meaningful student engagement and learning.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Please describe your product or service in detail? (students will only be creating a plan around one product/service).

Have you ever sold your products and services outside of home country? If yes please share to which countries.

Is going global with your business a company goal and included in the budget?