Capilano University
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Strategic Marketing and Marketing Plan

MKTG 3042
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
Todd Kanik
Todd Kanik
Professor
(6)
2
Timeline
  • January 24, 2022
    Experience start
  • January 29, 2022
    Project Information Meeting
  • March 12, 2022
    Midway Check In
  • April 16, 2022
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
digital marketing competitive analysis business consulting business strategy market research
Learner goals and capabilities

Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Learners

Learners
Diploma
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations.

Students work in groups of four to six and you will receive up to six marketing plans based upon the number of students in the cohort.

Project timeline
  • January 24, 2022
    Experience start
  • January 29, 2022
    Project Information Meeting
  • March 12, 2022
    Midway Check In
  • April 16, 2022
    Experience end

Project Examples

Requirements

In the Strategic Marketing and Marketing Plan Course, the capstone of the Business Marketing Diploma program, students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a strategic marketing plan for a new or existing business, product, or service
  • Developing a new product launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy

Note: finance or human resource related projects will not be a good match for this cohort.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Plan on one virtual introduction meeting and one virtual checkpoint meeting (up to one hour per meeting) with each of up to six student teams.

Be available for a quick phone call or zoom meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Depending on the scope of the project, you may need to provide internal information to the students. They are able to sign NDAs in this case.