Brand Audit & Competitive Analysis
Timeline
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September 28, 2020Experience start
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September 26, 2020Project Scope Meeting
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October 8, 2020Midway Check In
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November 12, 2020Experience end
Timeline
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September 28, 2020Experience start
-
September 26, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 8, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 12, 2020Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategySkills
brand management sales & marketing marketing strategy data analysis competitive analysisA group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Learners
Final deliverables from each group include:
- A 20-minute presentation.
- A 12-page (minimum) report on research, findings, and data-driven recommendations.
Project timeline
-
September 28, 2020Experience start
-
September 26, 2020Project Scope Meeting
-
October 8, 2020Midway Check In
-
November 12, 2020Experience end
Timeline
-
September 28, 2020Experience start
-
September 26, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 8, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 12, 2020Experience end
Project Examples
Requirements
Beginning this September, approximately 8 teams of 4 student-researchers will dedicate over 700 collective hours studying and analyzing your organization and your competitors' brands.
Based on their findings, groups will provide data-driven recommendations on opportunities and challenges to your brand. The teams will compete against one another to produce and present the 'best' brand audit for your organization.
The students will conduct a full brand audit, which will help you answer and identify the following:
- What defines your organization's brand.
- The core proposition of your brand.
- The current outlook of your brand.
- Opportunities and threats to your brand.
- Strategic and tactical recommendations to create and maintain your brand.
These findings and recommendations can help you avoid making costly and ineffective marketing decisions as well as improve your brand trajectory.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be present for Team Presentations and provide a short evaluation of reports and presentations.
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Timeline
-
September 28, 2020Experience start
-
September 26, 2020Project Scope Meeting
-
October 8, 2020Midway Check In
-
November 12, 2020Experience end
Timeline
-
September 28, 2020Experience start
-
September 26, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 8, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 12, 2020Experience end