Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the retailer and recommend specific strategic actions, including an implementation plan.

Area of Focus:

Students will focus on both retailing, including analyses of: the retailing concept, the competitive environment, your customer, the consumer decision making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.