Business Consulting

BUS399
Closed
Strayer University
Herndon, Virginia, United States
Phyllis Parise
Professor
(3)
3
Timeline
  • January 12, 2020
    Experience start
  • January 15, 2020
    Project Scope Meeting
  • February 8, 2020
    Mid-Point Check-Ins with Each Team
  • February 29, 2020
    Final Presentation with Selected Teams
  • March 2, 2020
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Leadership Operations Project management Marketing strategy
Skills
project planning business consulting marketing strategy business strategy
Learner goals and capabilities

What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.

Beginning in January, teams of 6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Learners

Learners
Undergraduate
Any level
12 learners
Project
50 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Project plan and weekly status reports
  • Final project report with recommendations and an executive summary
  • Presentation of recommendations from top one or two teams (via a virtual webinar format)
Project timeline
  • January 12, 2020
    Experience start
  • January 15, 2020
    Project Scope Meeting
  • February 8, 2020
    Mid-Point Check-Ins with Each Team
  • February 29, 2020
    Final Presentation with Selected Teams
  • March 2, 2020
    Experience end

Project Examples

Requirements

Management: 

  • Develop a project plan, business and marketing plan for a business
  • Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
  • Develop a solution to an ethical dilemma that a company is facing
  • Assess operational strategies and practices

Human Resources Management:

  • New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
  • Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.

Project Management:

  • Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
  • Propose strategies to improve project performance, risk management plans to address a given challenge
  • Assess supply chain management challenges
  • Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology

Marketing:

  • Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
  • Positioning statement, motto for a brand
  • Situation analysis – the four Ps: product, place, price, promotion
  • SWOT analysis
  • Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance

Social Media Marketing:

  • Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
  • Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox