A group of student-consultants will use an iterative process to research, analyze, and then develop your workable advertising plan, specific to small/medium corporations and their goals, objectives, and budget. You provide feedback and engage with the students over the semester while they fully develop your advertising plan, combining strategic decision making with the creativity of entrepreneurial and design thinking.

As a Small/Medium Corporation, you may not have the resources to fully develop your first advertising plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

• identifying potential target audiences
• media segmentation analysis
• creative promotional strategies
• competitive analyses
• social media strategy