It was a pleasure working with Professor Purmehdi on the Market Research & Segmentation Project for TiriVelo Pet Care Services Inc. His guidance and support throughout the project were instrumental in helping students deliver thoughtful, well-organized, and data-driven insights that will directly inform our business strategy. The students were well-prepared, motivated, and engaged — a clear reflection of Professor Purmehdi's leadership. I truly appreciated the open communication and collaborative spirit he fostered, and I would gladly work with him again on future initiatives.