During this project, I took full ownership of optimizing product detail pages through a self-directed SEO approach. I immersed myself in mastering keyword research techniques by leveraging free tools to identify high-opportunity search terms that balanced commercial intent with manageable competition. The process involved reverse-engineering competitor pages manually to understand their ranking strategies, since we lacked access to premium SEO software. One of the most transformative experiences in my career was diving deep into SEO research. Taking the initiative to study and understand SEO independently opened up a new world of opportunities. It wasn’t just about learning keywords or algorithms; it was about mastering a skill that could directly impact business growth. This self-driven journey not only boosted my confidence but also made me a more valuable asset. The ability to analyze data, optimize content, and drive organic traffic has been a game-changer, shaping my career in ways I never imagined.