Working with the employers of Marketing Strategy Evaluation from Nethubb during my Business Consulting experience with Dr. Ruether in Winter '25 was an insightful and rewarding opportunity. The collaboration allowed me to apply real-world consulting skills, strategic analysis, and problem-solving techniques while assessing marketing strategies and audience engagement efforts. Engaging with stakeholders provided a deeper understanding of data-driven decision-making, brand positioning, and adaptability in a competitive market. While challenges arose in aligning different perspectives and ensuring innovative yet feasible recommendations, the experience enhanced my ability to analyze marketing performance, communicate insights effectively, and collaborate within a team-oriented environment. The guidance from Dr. Ruether was invaluable in refining our approach, ensuring that our consulting strategies were well-structured and actionable. Overall, this experience strengthened my strategic thinking, client communication skills, and ability to develop impactful marketing solutions, which will be beneficial in my professional growth.