The main goal of this project is to research and analyze how AI and other exponential technologies will impact the field of marketing, including both obvious and less obvious effects. The project aims to provide insights and recommendations for how marketing businesses can stay ahead of these changes and take advantage of emerging opportunities.

Student(s) will research the following topics:

1. Uncovering new marketing channels: AI and other exponential technologies are likely to create new marketing channels and opportunities for customer engagement, such as virtual reality experiences, augmented reality ads, or voice search-enabled marketing.
2. Redefining the role of marketers: As AI takes over more routine marketing tasks, marketers will need to focus on higher-level strategy and creativity to remain relevant.
3. Customer journey: AI will likely impact every stage of the customer journey, from awareness to post-purchase follow-up, and your students should focus on how this will change customer expectations and behaviors.
4. Implications for content creation.
5. Potential for new business models: As AI and other exponential technologies enable new marketing capabilities and channels, there is potential for entirely new business models to emerge.

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.