Shoptaki is developing a portable nebulizer as a safer alternative to vaping, with applications in medical, wellness, and recreational markets. The company seeks assistance in crafting a comprehensive marketing strategy to effectively introduce this innovative product to both domestic and international markets. The project aims to define target audiences, develop compelling messaging, and identify key marketing channels. Learners will apply their classroom knowledge of marketing principles and strategies to create a cohesive plan that addresses market entry challenges and positions the nebulizer as a leading product in its category. The project will focus on understanding consumer behavior, competitive analysis, and regulatory considerations in different regions.

- Analyze target markets and consumer segments.

- Develop a marketing strategy that includes messaging and positioning.

- Identify and evaluate potential marketing channels.

- Conduct a competitive analysis and assess regulatory requirements.

The project deliverables will include a comprehensive marketing strategy document that outlines the target market analysis, messaging framework, and recommended marketing channels. Additionally, learners will provide a competitive analysis report and a summary of regulatory considerations for domestic and international markets. The final presentation will showcase the strategic plan and its alignment with Shoptaki's business objectives.

- Marketing strategy document with target market analysis and messaging.

- Competitive analysis report.

- Summary of regulatory considerations.

- Final presentation of the strategic plan.