About Company

Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience.

We believe that each individual has ideal fit and style preferences and the best person to identify, control, and set those preferences is the individual. We’ve developed tools and an experience for the user that brings this all to life.

Project Scope

Project Description:

Stylecard is a technology startup focused on delivering personalized search experiences to consumers in the apparel and fashion space through an interactive, proprietary, and unique user experience. To accomplish this, we will partner with individual brands to detail specifics about their garments’ measurements and intended styling.

This project will optimize a strategy, timeline, and order to brand acquisition, recognizing that more brand partnerships and a higher volume of products and styles will bring more users, in turn attracting more brand partnerships.

The primary Stylecard point of contact is the CIO. Regular communication with the entire executive team is expected.

Project Details:

Students will develop a plan to optimize the rate of increase of brand partnerships and total number of styles included in our search capability. This will entail identifying which brands to partner with first, in accordance with their ability to drive other brands to engage with us. Analysis should include both activewear and apparel industries.

The plan should include a pricing strategy sufficient to meet the Stylecard’s cost of hosting brand garment data and serving content. The plan may be split between multiple stages to ensure scalability during Stylecard’s growth.

Project Goals/Deliverables

1. Identify tiered pricing model for brand partnerships that encourages early partnerships without deterring smaller brands from partnering.

2. Identify optimal premium pricing model for brands.

3. Identify optimal brand acquisition early adopters and scale up approach.

4. Provide a written summary of methodology and findings from the first three goals.