The goal of the internship project at UrParking is to leverage the diverse skills and knowledge of Cape Breton University’s Post Baccalaureate Business Management students to develop actionable, data-driven solutions that enhance our business operations and strategic growth. Specifically, the project aims to:

1. Create Comprehensive Business Plans: Develop detailed business plans and feasibility studies for new initiatives or improvements within UrParking, including strategies for start-up ventures, market expansion, and operational efficiency.
2. Design Effective Marketing Strategies: Craft innovative marketing plans to elevate UrParking’s brand presence, engage target audiences, and drive user acquisition and retention.
3. Optimize Revenue Streams: Formulate strategies to enhance revenue generation, including identifying new revenue opportunities, improving existing processes, and developing effective fundraising and financial growth plans.
4. Improve Operational Processes: Identify and recommend improvements to UrParking’s current operations, focusing on streamlining workflows, increasing productivity, and optimizing resource allocation.
5. Strengthen Community Outreach: Develop and implement community outreach plans to build stronger relationships with local communities, enhance brand reputation, and support corporate social responsibility initiatives.
6. Advance Research and Development: Support UrParking’s innovation efforts by conducting research and developing frameworks for new product development and technological advancements.

Project Outcomes and Deliverables:

The internship project at UrParking is designed to produce tangible, impactful results that address key business challenges and opportunities. The expected outcomes and deliverables from the students' work include:

Comprehensive Business Plans:

• Detailed Business Feasibility Reports: Assess the viability of proposed start-up ventures or business expansions, including market analysis, financial projections, and strategic recommendations.
• Strategic Business Plans: Outline actionable strategies for new business initiatives or operational improvements, including goals, timelines, resource allocation, and risk management.

Innovative Marketing Strategies:

• Marketing Plans: Develop comprehensive strategies to enhance UrParking’s market presence and engagement, including target audience analysis, promotional tactics, digital marketing approaches, and performance metrics.
• Brand Positioning Reports: Provide insights into competitive positioning and recommendations for strengthening brand identity and market differentiation.

Revenue Generation and Financial Growth Plans:

• Revenue Optimization Strategies: Identify and recommend new revenue streams, pricing strategies, and sales approaches to increase profitability.
• Funds Development Plans: Create strategies for effective fundraising and financial resource development, including potential partnerships, sponsorships, and grant opportunities.

Operational Improvement Proposals:

• Process Optimization Reports: Analyze current operational workflows and recommend enhancements to improve efficiency, reduce costs, and increase productivity.
• Process Models: Develop visual representations of optimized workflows and operational processes to facilitate implementation and tracking.

Community Outreach Plans:

• Strategic Community Engagement Plans: Develop and recommend strategies for strengthening community relationships, enhancing corporate social responsibility, and increasing local support and visibility.
• Outreach Campaigns: Create actionable plans for community events, partnerships, and initiatives that align with UrParking’s values and goals.

Research and Development Frameworks:

• Innovation Roadmaps: Provide strategic frameworks for advancing research and development efforts, including technology scouting, product development timelines, and innovation strategies.
• Feasibility Studies for New Products: Conduct research to evaluate the potential success of new products or technological advancements, including market demand analysis and development requirements.

Final Deliverables:

• Written Reports: Detailed documentation of research findings, analyses, and recommendations for each project component.
• Presentations: Professional presentations summarizing key findings, strategic recommendations, and proposed action plans for stakeholders.
• Data Analysis Reports: Comprehensive analysis of quantitative and qualitative data supporting project conclusions and recommendations.
• Process Models and Frameworks: Visual and written models outlining optimized business processes and development strategies.
• Implementation Plans: Actionable steps and timelines for implementing recommendations, including roles, responsibilities, and performance metrics.

Major Key Project Deliverables:

Marketing Plan & Deck

Pitch Deck

Revenue Generation and Funds Development Plan

Investor & Community Outreach Plan

Research and Development Plan