Coello Creative Agency is exploring the potential of launching a niche bookstore that doubles as a community event space. The goal is to create a unique community space that caters to a specific audience, offering both literary resources and a venue for community engagement. This project requires comprehensive research into market trends, target demographics, and potential competitors. Additionally, it involves planning the layout and functionality of the space to ensure it meets the needs of both book enthusiasts and event attendees. The team will apply their knowledge of market analysis, consumer behavior, and spatial design to develop a strategic plan that outlines the steps necessary for a successful launch. Key considerations include identifying the niche market, understanding community needs, and proposing innovative solutions for integrating retail and event functionalities.

The project deliverables include a detailed research report and a strategic plan outline. The report will cover market analysis, target audience identification, and competitor assessment. The strategic plan will outline the proposed layout and functionality of the bookstore and event space, including recommendations for design and operational strategies. These deliverables will provide Coello Creative Agency with a clear roadmap for their brick-and-mortar debut.