Trillagy, a company focused on innovative solutions, seeks to enhance its business development strategies to expand its market presence. The project aims to create a comprehensive business development plan that aligns with Trillagy's goals and leverages current market trends. Learners will analyze Trillagy's existing business strategies, identify potential areas for growth, and propose actionable strategies to enhance business lead generation. The project will involve market research, competitive analysis, and the development of a strategic plan that Trillagy can implement to improve its business development efforts. This project provides an opportunity for learners to apply their knowledge of business strategy, marketing, and data analysis in a practical setting.

The deliverables for this project include a detailed business development plan that outlines strategies for lead generation and market expansion. Learners will also provide a presentation summarizing their findings and recommendations. Additionally, a report detailing the market research and competitive analysis conducted during the project will be submitted. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to real-world business challenges.