We are an aviation software company that conducts business only in North American now, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.

This will involve several different steps for the students, including:

• Researching the target market in potential new locations including finding the target customers, current systems in use, and competitive landscape for our flight planning system.
• Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
• Compiling a report including the location analysis, and optimal target companies.

By the end of the project, students should complete the following list of activities.

• Research our target market in new areas and create a weighted decision matrix understanding that the smallest airlines to not necessarily need a optimized flight planning system.
• Create a survey based on the appropriate location and potential target customers.
• Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
• Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.

Final deliverables should include

• A report including all research, analysis with targeted customers based on the weighted decision matrix.
• A slide deck to be presented to the project manager explaining the report including all choices made, potential customers, and location recommendations if any.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What do our present sales markets are today and why we are ready to take the flight planning product international.
• Who are our largest competitors? What products/services do they provide that are similar to ours?
• Input on choices, problems or anything else the students might encounter.