Musey aims to establish itself as a premier sustainable fashion knowledge hub in Ontario. The project involves developing a strategic marketing plan that will enhance Musey's brand positioning and visibility in the sustainable fashion industry. Students will conduct a comprehensive competitive landscape analysis to understand the current market dynamics and identify Musey's unique value proposition. The project will also require identifying ideal customer segments that align with Musey's mission and values. By refining Musey's brand positioning, students will help differentiate Musey from competitors. Additionally, the project will focus on creating a marketing communications plan that leverages digital channels and community engagement to effectively promote Musey's upcoming product and service launches. This project provides an opportunity for students to apply their marketing knowledge and skills to a real-world scenario, enhancing their understanding of strategic marketing in the sustainable fashion sector.

The project deliverables include a detailed strategic marketing plan that outlines Musey's competitive landscape analysis, ideal customer segments, and refined brand positioning. Students will also deliver a comprehensive marketing communications plan focusing on digital channels and community engagement strategies. These deliverables will provide Musey with actionable insights and strategies to enhance its market presence and support its upcoming launches.