To develop a comprehensive digital marketing plan for UrParking that effectively enhances its online presence and drives business growth. The plan aims to:

• Increase Brand Awareness: Leverage digital channels to improve brand visibility among target audiences, positioning UrParking as a leader in the parking solutions market.
• Drive Online Traffic: Implement strategies that attract more visitors to UrParking’s website through SEO optimization, targeted PPC campaigns, and engaging content marketing.
• Generate Customer Leads: Develop tactics to convert website visitors into leads by optimizing landing pages, implementing lead capture strategies, and enhancing the user experience.
• Boost Online Sales: Identify and recommend strategies for increasing sales through e-commerce functionalities, promotional campaigns, and effective customer relationship management.
• Enhance Customer Engagement: Foster deeper relationships with existing customers and prospects through targeted email campaigns, social media engagement, and personalized content.
• Utilize Data-Driven Insights: Establish a framework for continuous monitoring and analysis of marketing performance, enabling UrParking to adapt and refine strategies based on real-time data and customer feedback.

By achieving these goals, the digital marketing plan will help UrParking effectively navigate the competitive landscape, maximize its digital footprint, and ultimately drive sustainable business growth.

Project Outcomes and Deliverables:

1. Digital Marketing Plan Report

• Introduction and Company Background: Overview of UrParking, its services, and market position.
• Situation Analysis: Assessment of current digital presence, including website analytics, SEO, and social media effectiveness.
• Objectives: Clear and measurable goals for the digital marketing campaign.
• Strategic Decisions: Identification of key strategic initiatives to enhance digital marketing efforts.
• Digital Marketing Tactics: Recommended strategies for web design, SEO (onsite and offsite), PPC, email marketing, CRM, and social media content.
• Implementation/Action Plan: A high-level roadmap outlining the steps for executing the digital marketing strategy.
• Conclusion: Summary of key findings and strategic recommendations.

1. PDF Slide Deck:

• A concise presentation summarizing the key insights and recommendations from the digital marketing plan for internal sharing with UrParking employees.

This internship will provide students with practical experience in developing a strategic marketing plan while contributing to the growth and success of UrParking's digital presence.