Capilano University
Capilano University
Log in Sign up

Developing AI-Powered Prompts for Paid Search Marketing for a Non-Profit Organization

Open
Children's Dream Adventures
Children's Dream Adventures
St. Petersburg, Florida, United States
Mark Peck
Mark Peck
Founder/CEO
(1)
4
Project
Academic experience
80 hours of work total
Learner
United States
Intermediate level

Project scope

Categories
Digital marketing Artificial intelligence
Skills
artificial intelligence marketing research marketing presentation design critical thinking search analysis
Details

We’d like participants to research, develop, and refine AI-generated prompts to improve the efficiency and effectiveness of paid search marketing campaigns. Our current Google Ads are not preforming well at all. The goal is to create high-performing ad copy, keyword strategies, and audience targeting prompts that maximize return on investment (ROI) and streamline the ad creation process.

Deliverables

Expected outcomes:

  • Research best practices for AI-generated ad copy and keyword optimization.
  • Develop AI prompts that generate compelling, conversion-driven search ads.


Expected Deliverables

  • Create a guide outlining the suggested prompts and best practices for using AI in paid search marketing. We would also like the guide to address certain platforms including Meta, LinkedIn, and Adwerx.
  • Present findings and recommendations in a structured report or presentation.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.supportcda.org
St. Petersburg, Florida, United States
0 - 1 employees
Individual & family services
Representation
Public benefit corporation (pbc)

Children’s Dream Adventures is an IRS 501(c)3 non-profit organization dedicated to two primary community causes:

Helping children & families who are grieving from loss, and
advocating for foster children coping with major life changes.

OUR MISSION
The mission of Children’s Dream Adventures is to assist grieving children and their families with coping after a tragic loss by providing them, as well as Foster Families with programs to holistically improve client outcomes.

OUR VISION
The vision of Children’s Dream Adventures is that children facing difficult, life-changing circumstances will live much better lives when provided hope, joy, experiences, knowledge, and opportunities.