Nood Soups - Website Development / Marketing
Project scope
Categories
Communications Market research Marketing strategySkills
marketing strategies target market market segmentation newsletters market research drag and drop needs assessment pricing strategies social media focus groupWe would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Once the new website is ready, we would like students to assist with executing a marketing strategy.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 3
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Conduct a needs analysis to determine which platform is most suitable.
- Create a design proposal including mock-ups, budget, and timeline.
- Create a website using a drag-and-drop platform (e.g. Wix + Shopify)
- Provide training on updating and maintaining the website.
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics.
- Assist with a social media launch (i.e. Instagram, Facebook) to promote our organization.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Market Research
- SEO Strategy & Recommendations
- Website Development
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: English
The owners are both seasoned business professionals and are designated chartered accountants. They will provide supervision and mentorship to students to help develop their business acumen, beyond simply marketing. They're not afraid to roll up their sleeves and dive in to work alongside students. They are available daily to answer any questions students may have, and can have regular catch ups (daily, twice/week or weekly, depending on the students working style).
About the company
Nood Soups is fully owned and operated by husband and wife duo. They believe the key to living happy is learning to live a healthy life. Their passion for serving food using natural local ingredients helps them achieve this goal. Nood Soups is a work of love combining their culinary skills from Chef School with their heirloom recipes passed down through generations.
Nood Soups offers gourmet noodle soups that are natural and freshly frozen to maintain its nutrients. These healthy meals can be quickly prepared in less than ten minutes. They are perfect for those who want something that’s tasty, healthy, and quick to prepare. Whether you’re tired after a long day of work, focused on your studies at school, or simply want a delicious, and hearty meal on the fly, Nood Soups has got you covered.
Portals
