Access Control Sales Ltd. is launching a new line of Manufacturing and Industry 4.0 software and hardware, aiming to revolutionize the industry with cutting-edge technology. The project involves creating a comprehensive digital marketing strategy to effectively promote these products online. The goal is to enhance brand visibility and generate interest among potential customers through targeted social media marketing and search engine optimization (SEO). Students will analyze current market trends, identify key audience segments, and develop engaging content tailored to these groups. Additionally, they will monitor and evaluate the performance of their marketing efforts, using analytics tools to measure reach, engagement, and conversion rates. This project provides an opportunity for learners to apply their knowledge of digital marketing strategies and tools in a real-world context.

The project deliverables will include a detailed digital marketing plan, complete with a content calendar for social media posts and SEO strategies for the company's website. Students will also provide a report analyzing the effectiveness of their marketing efforts, including metrics on reach, engagement, and conversion rates. Additionally, a presentation summarizing the campaign's outcomes and recommendations for future improvements will be required.