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Itinerary Planning for Consumer Groups

Closed
Tourism PG
Tourism PG
Prince George, British Columbia, Canada
Colin Carson
Chief Executive Officer
(5)
3
Project
Academic experience
60 hours of work total
Learner
Prince George, British Columbia, Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
planning
Details

Create itinerary templates for specific lengths of time in Prince George for Specific EQ Groups.

Develop one day, one weekend, and one-week itineraries for each of the follow EQ Segments:

- Free Spirits

- Cultural Explorers

- Authentic Experiencers

Please consider all aspects of the trip (accommodation, food and beverage, attractions, activities, etc.)

Deliverables
No deliverables exist for this project.
Mentorship

Weekly meetings with Tourism Prince George

About the company

Company
https://tourismpg.com
Prince George, British Columbia, Canada
Marketing & advertising, Travel & tourism

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.