Our team is looking for students who can help us drive more traffic and improve our positioning.

The primary project requirements include:

or this project can include, but are not limited to:

Promoting a new product/service launch.Improving online communications.Increasing revenue for an existing product/service.Increasing market share/brand awareness.Improving customer acquisition/retention.Identifying new market segments and opportunities.Situation analysis: summarize the salient points of the case, problem, or challenge and clearly convey why the case is being evaluated.SWOT analysis: identify the primary SWOT elements using the appropriate language.Problem definition: assess the major problem(s) and/or strategic issues the company faces.Strategic alternatives: develop strategic alternatives and provide the pros and cons of each. The status quo should be the first alternative. Note: alternatives should be strategic (not tactical) and relate to marketing (e.g., leadership is a management issue).Strategic recommendation: identify and justify strategic recommendation (note: it may have sub-parts). Thoroughly assess relative to the problem definition, considering cost and revenue implications, SWOT elements, internal factors like culture, growth goals, etc.

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