Earth Studios seeks to enhance the user experience and functionality of the Art Escape Retreat website. The primary goal is to conduct a comprehensive review of the current booking system and website navigation to ensure optimal performance. This project involves evaluating the website's design elements, such as colors, fonts, and contrast, to ensure they align with the brand and are visually appealing. Additionally, the project aims to improve the mobile-friendliness and consistency of the booking engine. The team will also focus on integrating reviews, testimonials, and social media links to enhance credibility and engagement. Finally, the project will explore opportunities for secondary conversions, such as newsletter signups and contact forms, to increase user interaction and retention.

The project deliverables include a detailed report on the current website's strengths and areas for improvement, focusing on navigation and booking system performance. The team will provide a redesigned website layout with updated colors, fonts, and branding elements. Additionally, the deliverables will include a mobile-friendly booking engine and integrated reviews, testimonials, backlinks and social media links. Finally, the team will implement secondary conversion elements like newsletter signups and contact forms to enhance user engagement.