Parkinson's disease is a neurodegenerative disease that is incurable, progressive, and chronic. I was diagnosed more than ten years ago, and, despite that scary diagnosis, I am living a life today that is, in many respects, more rewarding, fulfilling, and meaningful than at any time before my diagnosis. Over the years, I have published many blogs on various social media groups and have developed a fairly well-known identity with supportive followers; I have published a book that has from time to time been listed as a Best Seller in subject matter; and I am very involved in the community and sit on the Board of Directors of Parkinson Canada.

The objectives of the project are to have a successful social media marketing plan in place that moves followers to subscribers, subscribers to customers, and customers to repeat buyers.

1. Lead generation: moving followers to subscribers, to customers
2. Web site and landing page design
3. Developing content for service launch
4. Fully integrated social media campaign

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.