LetsPopIn.com, a dynamic platform for event management, seeks to enhance its outreach and lead generation strategies to expand its user base and increase engagement. The project aims to identify effective outreach methods and develop a comprehensive lead generation plan tailored to the company's target audience. Learners will analyze current outreach efforts, research industry best practices, and propose innovative strategies to improve lead acquisition. The project will involve evaluating digital marketing channels, social media engagement, and email marketing campaigns. By applying classroom knowledge in marketing and data analysis, learners will gain practical experience in developing actionable strategies that align with LetsPopIn.com's business objectives.

The project deliverables will include a detailed report outlining the proposed outreach and lead generation strategies, supported by data-driven insights and recommendations. Additionally, learners will create a presentation summarizing their findings and proposed action plan. The deliverables should demonstrate a clear understanding of the target audience and provide measurable objectives for improving lead generation efforts.