Simcoe Cosmetic Clinic seeks to improve its online presence by optimizing its website for better search engine visibility. The goal of this project is to enhance the website's quality and ensure it is Google-friendly, thereby increasing its ranking in search results. The project involves conducting a comprehensive analysis of the current website to identify areas for improvement, such as loading speed, mobile responsiveness, and user experience. Additionally, the project will focus on integrating 15 to 20 relevant keywords that align with the clinic's services to boost search engine optimization (SEO). By applying classroom knowledge of digital marketing and web development, learners will have the opportunity to work on real-world SEO strategies and website enhancement techniques.

The project deliverables include a detailed report outlining the current website's strengths and weaknesses, along with recommended improvements. Additionally, learners will provide an optimized website with enhanced loading speed, improved mobile responsiveness, and a user-friendly interface. A list of 15 to 20 targeted keywords integrated into the website's content and metadata will also be delivered, along with a brief presentation summarizing the project's outcomes and the expected impact on search engine rankings.