Social Media Growth and Engagement Strategy for Wicked Rose
Project scope
Categories
Communications Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
marketing social media content creation social media content management email marketingWicked Rose is seeking to enhance its social media presence and community engagement across Instagram, Facebook, and TikTok. The goal is to increase the brand's social media following and expand its email list, thereby boosting brand awareness and customer interaction. The project involves analyzing current social media trends, understanding the target audience, and developing a strategic plan to create and post original and user-generated content (UGC). Learners will apply their knowledge of digital marketing and social media analytics to identify effective content strategies and engagement techniques. The project aims to provide Wicked Rose with actionable insights and a comprehensive plan to grow its online community and improve brand visibility.
The deliverables for this project include a detailed social media growth strategy document and a content calendar for one month. Additionally, learners will provide a report analyzing current social media metrics and suggesting improvements. The strategy document should outline specific tactics for increasing followers and engagement, while the content calendar will schedule posts and interactions.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Wicked Rose creates high-quality, environmentally conscious, and ethically made activewear for women in martial arts. Our activewear is designed to help women feel better represented within the sport, heighten their performance, and increase comfort while training.
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