Digital Marketing Launch Strategy: Workplace Wellbeing Platform (make Kindness contagious)
Project scope
Categories
Market research Customer segmentation Digital marketing Product or service launch Marketing strategySkills
buyer persona audience segmentation marketing go-to-market strategy business to business digital marketing market research business-to-consumer social media analyticsStudents will develop a focused B2B marketing strategy to launch our workplace wellbeing platform pilot program to businesses. Learners will conduct targeted market research on potential business clients, create compelling messaging that highlights our platform's benefits for employee wellbeing, develop a content strategy for business outreach, and design an implementation plan with clear metrics for success. This project aims to create a roadmap for attracting initial business partners to our evidence-based wellbeing solution.
Market research report identifying key business segments and decision-makers
B2B buyer personas for HR directors and wellness program managers
Value proposition document based on self-determination theory benefits
Content strategy with email sequences, LinkedIn campaign, and landing page copy
Implementation timeline with channel prioritization
Measurement framework with KPIs for pilot program recruitment
Final presentation with strategy recommendations
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Do Me A Favour Buddy (DMAFB), is a digital health platform dedicated to improving mental health and wellbeing through personalised acts of kindness. Our mission is to create a world where kindness is the catalyst for mental resilience and community support, helping individuals and organisations foster a culture of empathy and well-being.