SEO and Social Media Strategy

Closed
Original Path Coaching and Guiding
Calgary, Alberta, Canada
Founder Owner
1
Project
Academic experience
100 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
digital marketing keyword research social media strategy social media content search engine optimization social media marketing
Details

Positions available: 3

We are looking for a social media marketing support and those who can help drive more traffic to our website and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as WIX

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

"Being the top-ranked result for the keywords 'Nature and Forest Therapy and Biomimicry'

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

I would make myself highly available and plan to be highly collaborative as I see this as a critical part of my marketing launch.

About the company

Company
Calgary, Alberta, Canada
0 - 1 employees
Hospital, health, wellness & medical, Travel & tourism

We work with individuals and entrepreneur's to reach their personal and business goals through a unique coaching/guiding approach. Original Path Founder Scott Berry envisioned and built over half a dozen Companies and led several other organizations over his career. His primary role has been coach/counselor to hundreds as well as a backcountry guide...on the side. We bring a unique combination and approach to Coaching/Counselling sessions which are often held in nature, where nature becomes a partner in healing and or vision. The compamt also offers multi day retreats where domestic and international travelers have an opportunity to enjoy an amazing combination of breathtaking experiences and vista's while practicing mindfulness activities like Forest and Nature therapy and other growth activities, all while traveling in nature.