Multi-Platform Synergy: Unleashing Digital Excellence

Closed
Omax3m
Toronto, Ontario, Canada
Maxine Willocks
Employer
(13)
4
Project
Academic experience or paid work
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Sales strategy
Skills
target audience social media campaigns regulatory compliance usability testing risk analysis user feedback sales
Details

The goal of this project is to create a comprehensive strategy for Omax3m to maximize their presence on Instagram, Facebook, LinkedIn, WhatsApp, and PayPal. This will involve several different steps for the learners, including:


- Conducting a competitive landscape analysis to identify key competitors and assess their strengths and weaknesses.


- Developing a social media campaign strategy to define objectives, target audience, platform selection, content calendar, and metrics and analytics.


- Creating a market expansion report to assess the potential for growth, develop an entry strategy, ensure regulatory compliance, and identify potential risks.


- Conducting user testing and analysis to plan, collect, and analyze user feedback.


- Reviewing the privacy policy for each platform and providing recommendations for updates or improvements.


Deliverables

By the end of the project, learners should demonstrate:


- Understanding of the competitive landscape and the strengths and weaknesses of key competitors.


- Ability to develop a social media campaign strategy with objectives, target audience, platform selection, content calendar, and metrics and analytics.


- Ability to create a market expansion report with potential for growth, entry strategy, regulatory compliance, and risk analysis.


- Ability to conduct user testing and analysis to plan, collect, and analyze user feedback.


- Ability to review the privacy policy for each platform and provide recommendations for updates or improvements.



Bonus deliverables include:


- Researching and providing sales generation tips for students.



Final deliverables should include:


- A comprehensive strategy document outlining the competitive landscape analysis, social media campaign strategy, market expansion report, user testing and analysis, and privacy policy review.


- A presentation summarizing the strategy document.


Mentorship

Omax3m acknowledges that a job well done deserves compensation. We believe in rewarding students for their efforts, and we are open to providing a stipend once tangible results are achieved.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Sales, Technology
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned
+ 1

OMAX Skincare and Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products. The company integrates holistic wellness practices with high-quality skincare solutions that cater to health-conscious individuals, fitness communities, and wellness practitioners.
OMAX’s mission is to provide natural, science-backed solutions that promote muscle recovery, skin hydration, and overall wellness. By emphasizing sustainability, inclusivity, and innovation, the company aims to expand its market reach and establish a strong presence in the wellness industry.