Kids at Play Therapy is seeking to enhance its visibility and engagement with potential clients through a targeted marketing campaign. Specifically our Physical Therapy Services The goal of this project is to design a creative and effective marketing strategy that highlights the unique therapeutic services offered by the company. The project involves researching current market trends, understanding the target audience, and developing a cohesive campaign that aligns with the company’s mission of providing accessible, quality and impactful therapy for young individuals in our community. The team will focus on creating a campaign that is both informative and engaging, utilizing digital platforms to reach a wider audience. Key tasks include conducting a SWOT analysis, identifying key marketing channels, and crafting compelling messaging that resonates with potential patients, parents, caregivers and young athletes. The project aims to increase brand awareness and attract new clients specifically for Physical Therapy services at Kids at Play Therapy.

The deliverables for this project include a comprehensive marketing plan document, a set of digital marketing materials, and a presentation summarizing the campaign strategy. The marketing plan should outline the campaign objectives, target audience, key messages, and proposed marketing channels. Digital marketing materials may include social media posts, email templates, and a promotional video script. The final presentation will be delivered to the Kids at Play Therapy team, showcasing the proposed campaign and its potential impact on the company's outreach efforts.