Digital Marketing Content Creation (Phase 2)
Project scope
Categories
Communications Marketing strategySkills
content creation brand management planning copywriting community development marketing materials marketing digital content strategy project scoping commercial real estateNumber of individual students required: 2
Overview: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Suggesting exciting content and working with the Brand Director to make it happen;
- Assist in Content Planning and Brainstorming for Instagram, Facebook, and Linkedin
- Contribute in writing copy for each post
- Work with Brand Manager in placing content into the pre-approved templates
- Execution of content and posting all posts and stories
- Evaluate community comments, interactions, resharing, interacting with user-generated campaigns
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Ideal Experience (training and mentorship will be provided):
- Indesign
- Asana
- Later
- Great copywriting skills
- Fluent in English and French
This is project is great for a student seeking real-world experience to complement their future career. The candidate will have the opportunity to learn, create, and practice using the tools that help run a successful digital content strategy with Management.
Being a part of this project also means being a part of Team with an innovative mission to help empower local businesses, supporting community development, and driving sustainability by repurposing how our society uses commercial real estate. We look forward to working with future candidates on this exciting project!
Project Scope: Phase 2 will create marketing materials for July (summer launch)
Students will be provided with training and mentorship on the tools required to successfully complete the project.
Learning & professional development is one of the core values of the Workden team, students will be mentored by both Director of Branding and the CEO:
- Weekly 1:1 guidance calls with Director of Branding
- Bi-weekly Team Strategy Calls with CEO and Marketing team
- Management will be available daily for any immediate questions or assistance needed by student.
About the company
As we are led by our mission to find more sustainable ways to use commercial real estate in our cities, we are also driven to build a strong local business community supporting one another. Our business model allows us to pass on drastic cost savings to our members seeking affordable workspace, all while helping local businesses earn additional revenue to offset their rising rent costs.
At Workden, we believe in not only a productive and collaborative workplace, but also a safe one. As we reunite together and emerge from our homes, we are dedicated to providing our members, staff, and host partners with a safe and healthy work environment.
We are an equal opportunity employer and celebrate diversity!