Digital Engagement Strategy for Play Forever

Play Forever is seeking to enhance its digital presence to better engage underserved youth and seniors with its mission and programs. The project aims to develop a comprehensive digital content strategy that effectively communicates the organization's values and initiatives. By leveraging social media platforms, the project will focus on creating compelling video and graphic content that resonates with the target communities. The goal is to increase online visibility and foster greater participation in Play Forever's impact-driven campaigns. The project will involve researching current digital trends, understanding the target audience's preferences, and crafting tailored content that aligns with Play Forever's objectives. This initiative will provide learners with the opportunity to apply their knowledge of digital marketing and content creation in a real-world setting.

Digital Content Creator (Social Media & Video Production)

The main objective of this internship is to produce compelling digital content that effectively communicates Play Forever's mission and programs, thereby increasing engagement and participation among our target communities of underserved youth and seniors. The intern will create and implement social media strategies using video and graphic content to enhance online visibility and support our impact-driven campaigns.

Multimedia & Content Marketing Coordinator

Play Forever, a nonprofit organization dedicated to youth mentorship, education, and wellness, seeks to enhance its digital presence and community engagement through a focused content marketing initiative. The project aims to develop compelling multimedia content that highlights the organization's impact and connects with key audiences. Students will apply their classroom knowledge in content writing, graphic design, and digital marketing to create engaging blog posts, social media content, and email newsletters. The project will also involve developing case studies and storytelling pieces that feature program participants and their success stories. By optimizing website content and tracking performance metrics, the team will recommend improvements to increase Play Forever's digital reach and effectiveness.

Play Forever Graphic Assets Project

The goal of this project is to create graphic assets such as social media content, flyers, logos, brandings, and more to help promote Play Forever's mission of providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. Project Deliverables Design Assets Package: A comprehensive package containing all design assets, including logos, social media graphics, flyers, branding guidelines, and more, delivered in organized folders. Editable Templates Suite: A suite of editable templates for various design assets (e.g., social media posts, flyers) to streamline content creation, provided in formats like Adobe Illustrator or Photoshop.