Market Research - Near Patient Gene Therapy with Point-of-Care Diagnostics

We want to better understand the current issues faced by the gene therapy industry. Based on that, we would like to define our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Define Porblem Statement Define USPs Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand KEY PROJECT ACTIVITIES: Research and refine prorblem statement through primary and secondary market research activities (surveys, interview, market reports etc) Work with Affinité product manager to define USPs that Affinité’s technology can offer to solve the pain issue Research TAM potential Analyze competitive landscape Give input on strategic positioning of our brand DEAL ROLES/RESPONSIBILITIES:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Market research specialist (with a focus on biotech and life science a big plus) – define and approach the type of key opinion leaders we can approach, and summarize relevant online/offline data and information Business plan strategist – combine data from market research, Affinité technology offering and resource requirement to form a coherent business and product roadmap to enter into this PoC market with an ROI analysis FINAL PROJECT DELIVERABLES: Summary report of market potential and entry strategy for gene therapy PoC diagnostics A short 10-slide pitch deck on how Affinité can fulfill a defined pain point in this area N WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED. English, French or both? * English TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours:* At least 50 hours preferred as we think there will be quite a bit of work in research and interaction with us WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? (2 to 5 students)* Please note, we cannot guarantee this number of students for your project, but we will do our best to accommodate this request * 2