Virtual POCT Marketing Strategy

The goal of this project is to develop a comprehensive marketing strategy for Virtual POCT's new SaaS product, ensuring its successful introduction to the digital healthcare market. To achieve this, students will engage in the following tasks and activities: Marketing Strategy Design : Develop digital marketing strategies, including social media, content marketing, and targeted advertising. Outline branding initiatives to enhance product visibility and credibility. Partnership Opportunities : Identify potential collaborators and partnerships to support market entry and growth.

MANA Software Implementation Strategy for Virtual POCT in Pharmacies

Virtual POCT aims to revolutionize the pharmacy industry by launching its MANA software, designed to enhance point-of-care testing (POCT) capabilities. The project involves developing a comprehensive strategy for the implementation and operation of MANA software across 20 pilot pharmacies. The goal is to ensure a seamless integration of the software into existing pharmacy workflows, maximizing efficiency and accuracy in POCT. Learners will apply their knowledge of software implementation, Operation management, project management, and the healthcare industry to create a robust plan. The project will focus on identifying potential challenges, identifying appropriate partners and resources, devising solutions, and establishing a timeline for the pilot launch. By the end of the project, learners will have crafted a strategic plan that addresses both technical and operational aspects of the software deployment.

Cybersecurity Strategy for Digital Healthcare Platform

The primary objective of this project is to enhance the cybersecurity of Virtual POCT's digital healthcare platform (MANA), which manages sensitive patient data and requires robust protection against cyber threats. The project aims to develop a comprehensive cybersecurity strategy tailored to the platform's specific needs by: Developing a Tailored Cybersecurity Strategy : Designing a detailed plan with recommended tools, technologies, and practices to fortify the platform’s security. Providing Implementation Recommendations : Offering actionable steps to effectively integrate the proposed measures into the development and operational workflows. This project will provide learners with a unique opportunity to apply cybersecurity principles in a real-world digital healthcare context, equipping them with critical insights into the challenges of securing healthcare data and complying with industry standards.

Optimizing IT Operations and R&D with Google Cloud for a SaaS Startup

To design a secure and scalable cloud infrastructure using Google Cloud that supports the organization’s SaaS platform and IT operations. The project will involve evaluating system requirements, proposing a cloud architecture, and developing an implementation roadmap, allowing students to apply classroom knowledge in cloud computing, system design, and IT strategy.