Marketing Promotion

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. Furthermore, we want to tap into the Peru and Bolivia quinoa market. Quinoa commodity looks like a good opportunity for our company. We would like for the students to do research on our company, competitors, etc. and hear their key findings and recommendations. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

New Website Development

Positions available: 2-4 We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Details: -Our current website has an older design. We want something more eye-catching especially for our target market. Therefore, some research will be required on the dry food commodity trading market. We can also provide a list of competitor's website design. -Sephinafoods.com is our current website. It is missing basic SEO. We also have done a bit of research using SEMRush to see what key words our competitors use. We will need the students to help out with this as well. -We have access to Storyblocks and a folder of royalty free images related to our industry. -Preferred: a team of 2-4 students working together to create the perfect new website.

Catalogue Design

Number of individual students required: 1 Our organization needs a new catalogue design ! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. sephinafoods.com