Enhancing Online Visibility for Global GPR Services Inc.

Global GPR Services Inc. aims to improve its online presence and increase website traffic through effective Search Engine Optimization (SEO) and optimized Google Ads campaigns. The current challenge is that the website is not reaching its full potential in terms of visibility, which impacts the company's ability to attract new clients. The goal of this project is to refine the existing Google Ads strategy and improve the website's SEO to ensure higher search engine rankings. This project will allow learners to apply their knowledge of digital marketing strategies, SEO techniques, and Google Ads management. The tasks will include conducting a website audit to identify SEO improvement areas, researching relevant keywords, and rewriting Google Ads to enhance their effectiveness. The project is designed to be completed by a team of marketing students who can apply their classroom knowledge to real-world scenarios.

Website Development

We would like to update existing website for our organization. We would like to work with students to update our website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Update our website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.