YBB Connect - Marketing, Media & Design

Overview We are hoping to successfully tackle our 2022 marketing and communication strategy through this innovative project. The project will be supporting the strategy by having the project team deliver valuable communication content, external-facing documents and other visual collateral. A primary milestone will be developing a social media calendar that is a valuable vehicle to drive our marketing strategy into the market to support brand voice and sales initiatives. We see this project requiring students in Marketing, Design and Media. Marketing Project Description and objectives: Assist with development of brand strategy and brand voice to support sales initiatives Working alongside the Media and Design students, give the approved brand strategy legs through our primary sales platforms, instagram and our website . Drafting a strategy for linkedIn, Twitter, and Facebook based on current trends Drafting a strategy for use of paid media advertising based on current trends Marketing procurement research including Canada Wide & Corporate expansion Type of tasks the students will complete: Working alongside the Media student to develop a corporate division newsletter template that has our brand strategy top of mind Assisting with content development brainstorming alongside the Media student Review drafted social media posts to ensure the approved brand strategy is top of mind What are the deliverables?: Drafting marketing strategy to reach our new corporate customer. Drafting a social media marketing strategy that includes our biggest sales driver instagram, but also our prospective sales driver LinkedIn. Alongside the Media and Design students, bring the approved marketing strategy to market through our website, social media and newsletter platforms. Develop a list of actionable tasks to support the marketing strategy that our organization can turn to as we march forward with the marketing strategy after the completion of the project. What are the deadlines or milestones?: Develop marketing strategies and draft actionable tasks to bring that strategy to market. Begin the process of bringing the strategy to market alongside the Media and Design students and project lead. Media Project Description and objectives: Assist in content development of our social media ( primarily instagram ) calendar for the coming months. Scheduling posts into our scheduling platform, Planoly. Interview, curate, and create blog articles featuring community members and brand partners ( Mad Love Mondays and Tipsy Tuesdays ) Type of tasks the students will complete: Assisting with content development including: social media posts, and blog posts Copywriting Scheduling posts into our scheduling platform. Design Project Description and objectives: Create templates for slide decks, a newsletter template, letterheads, and other external-facing documents. YBB CONNECT branding for corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Design work will include social media graphics for our social media calendar scheduling platform, Planoly. Design work will be created using our Canva and Mailchimp platforms. Type of tasks the students will complete: Developing visuals for our company brand (corporate and main division) Basic graphic design work Working together with students working in the marketing and media realm of our project and our organization. Using our designing platforms such as Canva and organizing your final work onto our Google Drive. What are the deliverables?: Create templates for slide decks, letterheads, and other external-facing documents. YBB CONNECT branding for our corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Creation of visual collateral requested by the organization and other students involved in our project.