Influence with Purpose: MINOA’s Sustainable Brand Outreach Project

The main objective of this project is to develop and execute an influencer marketing and brand collaboration strategy that aligns with MINOA’s sustainable luxury ethos. The project aims to increase brand visibility, strengthen partnerships, and drive sales through strategic collaborations with eco-conscious influencers and brands on platforms like Instagram, TikTok, and Pinterest. This project will involve several steps for the learners: • Research and identify affiliates, influencers, micro-influencers, and brand partners in the sustainability and luxury niches who align with Minoa’s mission and values. • Develop a comprehensive outreach plan, including messaging templates for influencer and brand collaborations. • Create and pitch collaboration ideas that promote Minoa’s products while emphasizing the brand’s commitment to environmental sustainability and social justice. • Draft campaign goals and KPIs for affiliate, influencer and brand partnerships to measure engagement, reach, and conversions. • Execute outreach campaigns and manage communication with influencers and brand partners. • Develop user-generated content (UGC) strategies to engage followers and potential customers. • Track and report performance metrics of collaborations, using data to optimize future outreach efforts. Deliverables 1. Comprehensive Influencer and Brand Research A detailed list of potential influencers and brand partners, segmented by niche, audience size, and platform (Instagram, Pinterest, TikTok). 2. Outreach Plan Templates for email and DM outreach to influencers and brands. Suggested collaboration themes (e.g., eco-luxury giveaways, product reviews, behind-the-scenes content). 3. Campaign Proposal A strategy document with outlined goals, KPIs, and partnership concepts tailored to Minoa’s brand. 4. Content Calendar A 3-6 month content calendar showcasing collaboration timelines, UGC campaigns, and promotional events. 5. Execution and Tracking Implementation of at least two influencer or brand collaborations. Create and share influencer-generated content (posts, videos, stories). Regularly track campaign KPIs (engagement, reach, traffic, and sales) with performance reports. 6. Final Report and Presentation A general/basic report outlining the research, outreach, campaign execution, and results. A presentation summarizing the campaign’s impact and suggestions for scaling the strategy. Mentorship Plan Clear Project Objectives Specific goals and expected outcomes for the affiliate, influencer and brand outreach campaigns will be clearly defined, providing a structured roadmap for the project. Assigned Mentorship The founder and CEO will guide students by offering guidance and mentorship and ensuring alignment with the brand’s identity and values. Access to Resources To streamline the workflow, all necessary tools, such as influencer research platforms (e.g., BuzzSumo, Influencer.co) and outreach templates, can be suggested and utilized. Training Sessions Training sessions will be conducted to introduce the students to company platforms, values, and objectives and provide suggestions on influencer marketing best practices. Regular Check-Ins Weekly meetings will be scheduled to review progress, provide feedback, and address any challenges or roadblocks during the project. Data Access Relevant analytics, including audience insights and past campaign data, will be shared to assist in data-driven decision-making and optimization. Collaborative Environment To ensure cohesive messaging, team members from various departments, such as content creators and sales, will be involved to encourage a collaborative atmosphere. Recognition and Incentives Outstanding contributions will be acknowledged through letters of recommendation, and successful campaigns may be showcased on the company’s social platforms to highlight achievements. Feedback Mechanism A feedback loop will be established, allowing students to share ideas and challenges openly while receiving constructive guidance for continuous improvement.

“Web Reboot Workshop: Crafting Cool & Conscious Online Spaces”

Minoa has been a provider in the luxury home goods sector for a few years, delivering quality and sustainability to its customers. As we continue to evolve, we recognize the need to modernize our digital footprint to serve our diverse clientele better. To this end, we seek enthusiastic students to join us in a comprehensive web development project on our Shopify platform to revitalize our online presence and enhance our engagement across consumer (B2C) and trade (B2B) outreach. Project Objectives: • Comprehensive Website Evaluation : Students will start by immersing themselves in our current website’s structure on Shopify, understanding our extensive range of products, and grasping our target markets, mission, and vision. • Research and Development : Conduct thorough research to identify key factors influencing website quality and SEO effectiveness on Shopify. • Criteria Formulation : Develop a robust set of evaluation criteria tailored to assess the effectiveness of our web pages on Shopify. Each criterion should have a strong rationale and focus on B2C and B2B interactions. • Strategic Assessment : Apply these criteria to evaluate our website systematically, identifying strengths and pinpointing areas for enhancement. • Immediate Implementation : Students can optionally implement actionable recommendations on the Shopify platform to enhance our retail and trade customers' user experience, SEO, and functional efficiency. Additional Opportunities: • Implementation Support : Beyond making recommendations, participate in the hands-on application of these changes, gaining practical experience in web development and digital strategy execution. This project offers a unique opportunity to influence the digital strategy of a leading sustainable luxury brand, ensuring that our online presence is as dynamic and forward-thinking as our products. We are excited to collaborate with talented individuals ready to bring fresh perspectives and innovative ideas to our team.