Digital Document Design: Session B
Timeline
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October 24, 2019Experience start
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November 16, 2019Project #1: brochure insert
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November 30, 2019Project #2
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December 9, 2019Project #3
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December 9, 2019Experience end
Timeline
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October 24, 2019Experience start
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November 16, 2019Project #1: brochure insert
Final design
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November 30, 2019Project #2
Residential color brochure
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December 9, 2019Project #3
Commercial color brochure design with insert
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December 9, 2019Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing brandingA document’s design often conveys more than the content of the document itself. Well-designed layouts and visual content impart confidence and professionalism, while poor design can make consuming content a chore. In this project, student-designers will work to create a professionally-designed digital document(s) of your choice.
Learners
The final project deliverables include:
- Custom-designed digital document(s): print marketing residential brochure with insert, and a commercial brochure with insert
- Narrative report of design process.
- Graduate students (3) will submit a final presentation to the client in the form of a self-playing audio-video
Project timeline
-
October 24, 2019Experience start
-
November 16, 2019Project #1: brochure insert
-
November 30, 2019Project #2
-
December 9, 2019Project #3
-
December 9, 2019Experience end
Timeline
-
October 24, 2019Experience start
-
November 16, 2019Project #1: brochure insert
Final design
-
November 30, 2019Project #2
Residential color brochure
-
December 9, 2019Project #3
Commercial color brochure design with insert
-
December 9, 2019Experience end
Project Examples
Requirements
Using Adobe Illustrator, Photoshop, and/or InDesign, individual students will apply their design skills to customize an organizational document of your choosing. The document can be a template or can be created for a specific one-time use and include written content and images that you provide.
Examples include, but are not limited to:
- An internal or external newsletter
- A poster
- A marketing flyer (both for print and online)
- A brochure
- Interface design revision of your website
- A case study template
- A 2 to 4-page branded whitepaper with design layout
- A marketing collateral piece agreed upon by client and professor
Final portfolio examples: https://www.youtube.com/watch?v=bDk4Xgxs_rk&feature=youtu.be
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Produce an informal video introducing company, expectations, and deliverable(s), so that online students can access video at their convenience. Please provide link to Dr. Harris.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
October 24, 2019Experience start
-
November 16, 2019Project #1: brochure insert
-
November 30, 2019Project #2
-
December 9, 2019Project #3
-
December 9, 2019Experience end
Timeline
-
October 24, 2019Experience start
-
November 16, 2019Project #1: brochure insert
Final design
-
November 30, 2019Project #2
Residential color brochure
-
December 9, 2019Project #3
Commercial color brochure design with insert
-
December 9, 2019Experience end