Capilano University
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Intercultural Promotional Material Design

MKTG227
Closed
Saskatchewan Polytechnic
Saskatchewan Polytechnic
Regina, Saskatchewan, Canada
Nicole Galbraith
Instructor
3
Timeline
  • January 16, 2022
    Experience start
  • March 1, 2022
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Digital marketing Social media marketing Product or service launch Media
Skills
branding research
Learner goals and capabilities

Whether you are currently conducting operations in an international market, or plan on expanding to one shortly, considering the difference in promotional messaging and media is key to your success. In this project, a group of students will develop or redesign promotional materials for a foreign market or intercultural sub-market.

Learners

Learners
Diploma
Any level
20 learners
Project
10 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

The final project deliverables will include:

  • A written report on research, findings, and intercultural visual marketing strategy recommendations.
  • Sample promotional materials for your use.
Project timeline
  • January 16, 2022
    Experience start
  • March 1, 2022
    Experience end

Project Examples

Requirements

Groups of students will research the cultural composition and characteristics of an international target market that your organization serves or is planning to serve. They will develop recommendations on visual marketing strategies for this group and, based on your objectives, create or redesign promotional materials for your organization.

Examples include, but are not limited to:

  • A digital advertisement.
  • a digital event posters.
  • a social media post

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Only wanting requests from within Canada.