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Marketing Plan - Prince Albert Campus
MKTG 600
This course is designed to bring experiential learning in marketing management and marketing strategy to students. Throughout the project, they will learn about the key marketing options regarding survival and success of the organization within a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan for the marketing activities within a particular industry. Value and benefit to you: Marketing strategy review: Providing recommendations and improve your marketing strategy, this is based on your budget. Marketing Mix Strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion). Growth Strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.
Comprehensive Marketing Plan
MKTG600
In our postgrad Marketing Management course, student-consultants working in teams will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, communications planning, strategy, and marketing best practices to create a comprehensive marketing plan.
Intercultural Promotional Material Design
MKTG227
Whether you are currently conducting operations in an international market, or plan on expanding to one shortly, considering the difference in promotional messaging and media is key to your success. In this project, a group of students will develop or redesign promotional materials for a foreign market or intercultural sub-market.
Marketing Plan - Prince Albert Campus
MKTG 600
This course is designed to bring experiential learning in marketing management and marketing strategy to students. Throughout the project, they will learn about the key marketing options regarding survival and success of the organization within a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan for the marketing activities within a particular industry. Value and benefit to you: Marketing strategy review: Providing recommendations and improve your marketing strategy, this is based on your budget. Marketing Mix Strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion). Growth Strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.