Drastic Drinks Inc. seeks to enhance its brand awareness and audience engagement through a well-defined social media strategy. The project involves developing a comprehensive plan that leverages various social media platforms such as Instagram, LinkedIn, Facebook, and TikTok. The goal is to create engaging and on-brand content that resonates with the target audience, thereby increasing followers and interaction rates. Learners will conduct research to understand audience preferences and use these insights to inform the content strategy. The project also includes developing a content calendar to ensure consistent and timely posting, as well as monitoring engagement metrics to evaluate performance. By aligning social media efforts with the overall brand messaging, the project aims to strengthen Drastic Drinks Inc.'s online presence.

The project deliverables include a detailed social media strategy document outlining the content plan and posting schedule. Learners will also produce a series of engaging graphics, videos, and captions tailored for each platform. Additionally, a report analyzing engagement metrics and providing insights on performance will be required.