Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Where should advertising be targeted for the target demographic? How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)? Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.) What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)? We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Social media ad optimization Industry size and market potential Competitive landscape Strategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic) We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

Beverage Startup Launch Strategy

Drastic Drinks Inc., a burgeoning beverage startup, is seeking to establish a strong market presence and drive early traction for its innovative drink offerings. The project involves conducting comprehensive literature research to understand current market trends and consumer preferences in the beverage industry. Learners will identify effective platforms for initial sales, focusing on both online and offline channels, and explore potential re-distributors to expand market reach. Additionally, the project requires the creation of engaging social media marketing content aimed at building brand awareness and connecting with target audiences. A well-structured posting schedule will be developed to ensure consistent and strategic online presence. This project provides an opportunity for learners to apply marketing and research skills acquired in the classroom to a real-world business scenario, enhancing their understanding of startup dynamics and digital marketing strategies.

Social Media Strategy Enhancement for Drastic Drinks Inc.

Drastic Drinks Inc. seeks to enhance its brand awareness and audience engagement through a well-defined social media strategy. The project involves developing a comprehensive plan that leverages various social media platforms such as Instagram, LinkedIn, Facebook, and TikTok. The goal is to create engaging and on-brand content that resonates with the target audience, thereby increasing followers and interaction rates. Learners will conduct research to understand audience preferences and use these insights to inform the content strategy. The project also includes developing a content calendar to ensure consistent and timely posting, as well as monitoring engagement metrics to evaluate performance. By aligning social media efforts with the overall brand messaging, the project aims to strengthen Drastic Drinks Inc.'s online presence.

Literature Research

Creating an innovative beverage requires extensive research. I have already paved the way with a great deal of research, but I am looking for some help. I would like to collaborate with students to support literature review by identifying relevant papers and documenting their basic information. Tasks include: Familiarizing themselves with the inclusion / exclusion criteria to determine which studies are relevant. Searching for relevant studies in databases using keywords and documenting the process. Screening the titles and abstracts of papers to determine their relevance to our project. Documenting relevant papers that can be included in our literature review, including information such as authors and date of publication. Reading the full texts of relevant papers and summarizing their results.