EQ Experiences Prince George
Project scope
Categories
Communications Market research Marketing strategySkills
researchUsing Explorer Quotient research match existing Prince George tourism experiences with other products that will resonate with specific E.Q. audiences identified by Northern B.C. leading research.
Prepare two experiences per E.Q. segment identified for each season in a package with recommended suppliers based on motivations and trip behavior.
E.Q. research for Northern B.C. will be supplied as will Prince George's key website stakeholder list.
About the company
A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.
Portals
