Digital Platform Audit

Digital Platform Analysis for our tourism business directory from www.tourismpg.com (we will supply a spreadsheet) 1) Identify what digital platforms our tourism partners are engaged in such as: Google-my business, Google maps, Facebook, Instagram, LinkedIn, YouTube, Twitter, website, TripAdvisor, TikTok,2) and others. 2) Identify what is the engagement level ( updating, posting, and replying) and their ratings. 3) Develop a survey tool so a report can be generated ( we will supply the survey license and log-in) evaluating % of use, most popular platform, # of followers, # of posts, and frequency of replies.

Market- Readiness Audit

Analysis of visitor-ready, market-ready, and export-ready tourism businesses for Prince George. In a grid-format go through Destination B.C. and Destination Canada's market-readiness criteria and evaluate and rank accordingly into three categories based on a supplied list of tourism businesses in Prince George. From the analysis then export a report on % of visitor, market, and export-ready businesses for Tourism Prince George.

EQ Experiences Prince George

Using Explorer Quotient research match existing Prince George tourism experiences with other products that will resonate with specific E.Q. audiences identified by Northern B.C. leading research. Prepare two experiences per E.Q. segment identified for each season in a package with recommended suppliers based on motivations and trip behavior. E.Q. research for Northern B.C. will be supplied as will Prince George's key website stakeholder list.